This thread, on Runners' World, shows some parents reactions to their little ones' having "won" the competition:
It is a scam, insofar as parents are made to feel that their beloved son/daughter has acheived literary greatness. Which parent isn't going to by five copies to hand out to family members because they are so proud that their child has been 'specially selected' for publication - right?
Read more: https://forums.runnersworld.co.uk/discussion/254947/young-writers-question-to-parents